The Antecedents of E-Grocery Store Continuance

This study presents a respecification of the DeLone and McLean IS success model and empirically assesses it to predict customers’ future purchases in the context of the online grocery store. Survey data were collected from 376 customers of one online grocery store. Structural equation modeling was conducted to validate the research model. The results indicate that service quality, product quality, and perceived ease of use are significant predictors of user satisfaction with the online grocery store. Additionally, user satisfaction, service quality, product quality, and perceived ease of use are significant predictors of customer future intentions to repurchase groceries from the online grocery store. The results may be of importance in explaining factors that measure success of the online grocery store, as well as in providing operators of the online grocery service with a better understanding of how to maintain customer loyalty.